Closet Pilot

My Role

I contributed across both research and design phases, helping translate qualitative insights into actionable product decisions. My work focused on uncovering real-world outfit decision behaviors and designing a low-effort experience that fits naturally into daily routines.

Key contributions

• Conducted and coded semi-structured user interviews

• Synthesized insights around decision fatigue, mental tracking, and context

• Designed core user flows and mid-fidelity wireframes

• Created the final Figma prototype and presentation narrative

• Iterated designs based on usability testing findings

Research & Discovery

Methods

• Secondary research and competitive analysis (Whering, Fits, MyIndyx)

• 8 semi-structured user interviews

• Thematic analysis and problem mapping

Key Insights

1. Out of sight, out of mind
   Users forget clothing they own, leading to repeated outfits.

2. Decision fatigue is real
   Stress peaks when time-pressured or dressing for events.

3. Make it personal without making me work
   Users want tailored suggestions but avoid configuration-heavy tools.

These insights shaped every major design decision that followed.

Design Process

From Sketches to Structure

Early ideation explored multiple ways to surface recommendations without overwhelming users. Task flows and storyboards helped us simplify the morning decision journey.

Wireframing & Iteration

Mid-fidelity wireframes clarified hierarchy, navigation, and interaction patterns before moving into prototyping.

Usability Testing & Iteration

We tested the prototype with users to validate clarity and discover friction.

What we learned

• Smart suggestions needed clearer hierarchy

• Customization features weren’t discoverable

• Users tapped non-interactive elements expecting action

These findings directly informed layout adjustments, interaction affordances, and clearer visual prioritization.

Final Outcome

The final design is a personalized, low-effort outfit recommendation experience that:

• Reduces decision fatigue

• Improves outfit variety

• Fits naturally into users’ daily routines

Closet Pilot reframes wardrobe management from a chore into a supportive, confidence-building experience.

Reflection

This project reinforced the importance of grounding design decisions in real user behavior, not assumptions. If revisiting this project, I would test automation and personalization concepts earlier to validate trust and adoption sooner. Overall, the experience strengthened my ability to move from research insight to product direction, this will be a critical skill in my growth as a UX designer.