Fashion

Closet Pilot

A smart wardrobe app that eliminates decision fatigue with personalized, low-effort outfit suggestions.

My Role

Designer, Researcher, Presenter

Tools

Figma, FigJam, Miro,

Timeline

1 Semester

Team

Marcus, Silvia, Niaz

Project Overview

Closet Pilot is a mobile app designed to help fashion-conscious users make confident outfit decisions with minimal effort. The app provides personalized, context-aware outfit recommendations based on what users already own, helping them reduce decision fatigue and improve outfit variety in their daily lives.

Problem

Fashion-conscious users often feel overwhelmed when choosing outfits, especially during busy mornings, changing weather, or special events. Users forget what’s in their wardrobe, repeat the same outfits, and rely on mental tracking rather than effective tools. Existing wardrobe apps tend to require too much setup, configuration, or maintenance, creating friction instead of relief.

Solution

Closet Pilot delivers smart, low-effort outfit suggestions that adapt to users automatically. By surfacing underused clothing items and factoring in weather, events, and personal style patterns, the app reduces cognitive load without demanding complex setup. The final experience prioritizes clarity, speed, and personalization helping users dress with confidence while fitting seamlessly into their everyday routines.

My Role

I contributed across both research and design phases, helping translate qualitative insights into actionable product decisions. My work focused on uncovering real-world outfit decision behaviors and designing a low-effort experience that fits naturally into daily routines.

Key contributions

  • Conducted and coded semi-structured user interviews

  • Synthesized insights around decision fatigue, mental tracking, and context

  • Designed core user flows and mid-fidelity wireframes

  • Created the final Figma prototype and presentation narrative

  • Iterated designs based on usability testing findings


Research & Discovery

Methods
  • Secondary research and competitive analysis (Whering, Fits, MyIndyx)

  • 8 semi-structured user interviews

  • Thematic analysis and problem mapping

Key Insights
  1. Out of sight, out of mind
    Users forget clothing they own, leading to repeated outfits.

  2. Decision fatigue is real
    Stress peaks when time-pressured or dressing for events.

  3. Make it personal without making me work
    Users want tailored suggestions but avoid configuration-heavy tools.

These insights shaped every major design decision that followed.

Design Process

From Sketches to Structure

Early ideation explored multiple ways to surface recommendations without overwhelming users. Task flows and storyboards helped us simplify the morning decision journey.

Wireframing & Iteration

Mid-fidelity wireframes clarified hierarchy, navigation, and interaction patterns before moving into prototyping.

Usability Testing & Iteration

We tested the prototype with users to validate clarity and discover friction.

What we learned

  • Smart suggestions needed clearer hierarchy

  • Customization features weren’t discoverable

  • Users tapped non-interactive elements expecting action

These findings directly informed layout adjustments, interaction affordances, and clearer visual prioritization.

Final Outcome

The final design is a personalized, low-effort outfit recommendation experience that:

  • Reduces decision fatigue

  • Improves outfit variety

  • Fits naturally into users’ daily routines

Closet Pilot reframes wardrobe management from a chore into a supportive, confidence-building experience.

Reflection

This project reinforced the importance of grounding design decisions in real user behavior, not assumptions. If revisiting this project, I would test automation and personalization concepts earlier to validate trust and adoption sooner. Overall, the experience strengthened my ability to move from research insight to product direction, this will be a critical skill in my growth as a UX designer.


Get in touch with me to ignite your project.

Innovative designs, next-generation ideas, and user-focused projects. Let’s collaborate today!

Get in touch with me to ignite your project.

Innovative designs, next-generation ideas, and user-focused projects. Let’s collaborate today!

Get in touch with me to ignite your project.

Innovative designs, next-generation ideas, and user-focused projects. Let’s collaborate today!

Ⓒ 2024 Bekkele Hamilton

Ⓒ 2024 Bekkele Hamilton

Ⓒ 2024 Bekkele Hamilton